However, after two years, they’ve made the joint decision to close down the clothing business to focus on the singer’s lucrative Fenty Beauty cosmetics and Savage x Fenty lingerie lines.
In a statement issued to WWD.com, LVMH said: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions. Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of [the] Fenty ecosystem focusing on cosmetics, skincare and lingerie.”
The Fenty clothing arm was tailored to the high-end market, whereas Fenty Beauty and Savage x Fenty is more affordable.
The last collection was in November and saw Rihanna team up with popular designer Amina Muaddi on a range of heels.
Upon the launch of Fenty clothing, the 32-year-old star had insisted: “I’m not the face of my brand, but I am the muse, and my DNA has to run all the way through it. I don’t want anyone to pull up my website and think, Rihanna would never wear that.”
Rihanna is yet to comment on the closure.